Jr. Strategy

Musings & observations of @hommy Jr strategist, 72andSunny.
[OH @work, wisdom, homework, industry] and some lightbulbs of my own [jr. solutions, poetic thought, strategist sigh]. Do it to it, juniors.

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Posted 1 month ago
There’s a smile in the mind that goes on, through that one spotlight shining.

A CD waxes poetic during :30 film briefing. Quite lovely.
- poetic thought
- OH @work
Posted 1 year ago
What’s wrong with us? I think we’re just junkies for things that are fun or interesting. And sometimes it works, but most of the time it makes us really sad.
- OH @work
Posted 1 year ago
How come all the strategists are hung over?

Brand Manager
- OH @work
- homework
- 1
#strategist sigh

Posted 1 year ago
- Strategist: Hey, will you watch this :30 rough and tell me what you think is happening
- [I watch it.]
- [I tell him.]
- Me: Wow, this is really cool! You did it!
- Strategist: Did what?
- Me: You made an awesome video game spot, like with real emotions! How'd you get [them] to write this!?
- Strategist: Uhhh...
- Me: ???
- Strategist: Well... it's really off-brief.
- Me: Oh.
- -sigh-
- OH @work
- strategist sigh
- 1
Posted 1 year ago
I’m blogging what somebody else blogged, and the whole point of blogging is that YOU do it…

Kate Hironaka.

On why Tumblr is the worst of the worst for the internet as a flat plane that we’re about to fall off the edge of. We’re deep.
- OH @work
- wisdom
- 2
Posted 1 year ago
So…is that a solid foundation for understanding how we kinda need to bring that to life?

Heh?
- OH @work
Posted 1 year ago
Make culture,
don’t just show it.
Wanna be loved? That’s how.
- OH @work
Posted 1 year ago
Everybody talks about emotions, but nobody gets emotional.

@_itsmagic on client briefings. Very wise.
- OH @work
Posted 1 year ago
I need to get an iPhone. What am I doing??

Blackberry owner
- OH @work
Posted 2 years ago
If you’re not using the winds of culture to fill your sails, then, you’re kinda not doin it right.

Matt Jarvis. Amen.
- OH @work
- wisdom
Useful metaphors for discussing branding:

Posted 2 years ago
Talking about how to structure an upcoming brand workshop these are the words that I find being repeated and re-visualized and re-emphasized:

“brand planet” no plutos.

“engineer”

“house of values”

“DNA”

“mine” (verb)

Yep. Breeding original brands through original methods.
- OH @work
Posted 2 years ago
- New Biz: Is heroine an opiate?
- Strategy: Yes.
- New Biz: Just checking.
- OH @work
Posted 2 years ago
Yeah, if you want me to make bubbles instead of a pie chart. I’m cool with that, I’ll make bubbles.

And this is how we decide to express data.
- OH @work
Posted 2 years ago
- strategist 1: I could get five bucks from so many guys!
- OH @work

Jr. Strategy

Musings & observations of @hommy Jr strategist, 72andSunny. [OH @work, wisdom, homework, industry] and some lightbulbs of my own [jr. solutions, poetic thought, strategist sigh]. Do it to it, juniors.

Musings & observations of @hommy Jr strategist, 72andSunny.
[OH @work, wisdom, homework, industry] and some lightbulbs of my own [jr. solutions, poetic thought, strategist sigh]. Do it to it, juniors.